For the event to be perceived holistically, develop a corporate identity for the project. It will come in handy not only for promotional communications, but also for branding the venue. So you will create recognizability of the conference, because people read visual information faster than text.
The minimum set of carriers of firm style which you will need: a package or a folder А4, notepad, booklet А5, badge, press-wall, poster, plates, rules of registration of a site.
Keep a balance, do not go overboard with the press-walls and posters at the venue, so as not to get a parody of the Chinese street. Consider the design solution for the branding of the site in the concept of the event.
Make a branded conference-style screen saver on the monitors.
Prepare handouts for participants. Usually include a branded bag or folder that includes a notepad for notes, pen, event program, map with site navigation, advertising and souvenir products of partners or sponsors.
The number of handout sets make with reserve, in case there are more guests.
It is better to make nametags. Sometimes a colleague may come instead of a registered participant, or there may be a typo in the name or surname during registration. Allow guests to enter their own names.
On communication media, spell out the event hashtag and names on social media, so you increase the chances of publication with mentions.
When you choose a hashtag, make sure that on the day of the event it is unique yet short, duplicates the name of the event and is easy to understand by ear. It’s great if it’s in the language of most attendees.